ABSTRACT
The outbreak of covid 19 has negatively impacted the hospitality industry for over one year. Many hotels were prompted to come up with various strategies to counter the effect of coronavirus pandemic on hotel operations, including proactive services to guests, access to information, and financial management. This study aims to study the effects of a new sense of security, AI smart room assistant, digital labour as first-line defense, and rethinking reward systems on hotel management post-covid-19. In this paper, the implemented research methodology involved a primary quantitative research design that used an online questionnaire survey to collect data from respondents that have stayed in hotels for the past 6 months between the age of 18-44. A Non-probability sampling technique was used to recruit participants in the study. Data analysis was conducted using IBM SPSS Statistics V26 forms of software. The results and findings of the study indicate that there is a significant positive relationship between the digital labour as a first-line defence and rethinking reward system toward hotel management post-pandemic. While the hypothesis of existence of a significant positive relationship between a new sense of security and AI smart voice assistants toward hotel management post-pandemic was rejected by the findings of this research.